Anyone who has a dog already knows how often dogs serve as a reminder of all that’s good in the world, and this uplifting story from the Garden Route SPCA is an incredible reminder of what people can do when they come together behind a worthy cause.

On 9 April 2021, Salome Bruyns from the Garden Route SPCA shared a post on Facebook describing a heart-breaking situation where she was approached by an elderly lady that needed to surrender her dog, Whiskey, due to financial difficulties.

The post and accompanying photos, which show the dog clinging to his owner, quickly went viral with hundreds of South Africans stepping in to donate food and money.

As an insurance company that prides themselves on putting their money where their mouth is, Garden Route-based insurer stepped up to pay for the dog’s much-needed medical treatments, including sterilization, vaccines, and treatment for worms.

To assist the struggling pet parent in feeding her dog, who better to provide nutritious dog food than Hill’s Pet Nutrition? Hill’s teamed up with in order to donate six bags of Hill’s Prescription Diet Derm Defense food to the Garden Route SPCA for Whiskey.

“Almost all South Africans have been economically affected by the pandemic,” says David Roache, Chief Operating Officer of “The virality of this story is a testament to how deeply this subject matter resonates with people. We share the same passion for animals’ well-being as our customers, and we know that finding yourself in a situation where you have to give up your dog is any pet parents’ worst nightmare.”

“In these turbulent times, we’re always looking for ways we can uplift animals, people, and our communities,” continues Roache, “We think this is an incredible initiative by the Garden Route SPCA and we’re proud to play a part in keeping this family healthy and together.”

As a pet insurance company, keeping people and their pets together is more than’s business – it’s their entire reason for being.

Along with providing South Africans with affordable pet insurance options from as little as R3 per day, whenever a client buys a pet insurance policy online, donates a portion of their first premium to feeding a shelter dog for a month, at no extra cost to their clients.

If you’d like to make a donation, please use the following details:

Garden Route SPCA

Standard Bank

Account Number: 060823216

Branch: 050214

Reference: pure love

About is the first and only insurance provider in South Africa to offer Name Your Price™ flexible insurance, and is also the first insurer in the country to insure exotic pets.

As SA’s #1 rated pet insurer on and the winner of The Star Reader’s Choice for Best Pet Insurance Company 2020, delivers better products with better service through a culture of customer value, technology, and innovation.

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